Branding / Matrics brand booklet
Guiding Matrics to make event experience through a playful identity
Index
Mission
Core values
Brand voice
Brand story
Visual elements & Guidelines
Mission
Empowering individuals with their own information and agency, giving time to what matters, and enabling them to build meaningful connections.
Core values
Direct
Intuitive
Playful
Our audience
Host
Attendee
Name :
Age :
Location :
Sex :
Industry :
Exp:
Job :
Mark
28
Male
Events
6
Travel Blogger
Brussels, Belgium
Name :
Age :
Sex :
Industry :
Exp:
Job :
Location :
Claudia
Demographics
Demographics
40
Female
Events
12
Event Manager
Brussels, Belgium
What if Matrics
was a person?
Honest
Collaborative
Facilitator
Direct
I am
But
I am not
Rude
Hurtful
Pushy
Dictator