B2B / E-commerce / Snapshot
B2B / E-commerce / Snapshot
Enabling retailers to experience articles in a smarter way
Enabling retailers to experience articles in a smarter way
Challenge
Challenge
Inconsistent cross platform experience led 80% of the retailers to drop out.
Inconsistent cross platform experience led 80% of the retailers to drop out.
Solution
Solution
Guide retailers to access article information in progressive manner via "Card" & "Drawer" design pattern.
Guide retailers to access article information in progressive manner via "Card" & "Drawer" design pattern.
Impact
Impact
Led to increase in task success rate & engagement by 50% for Suggestions & Auto Restock.
Led to increase in task success rate & engagement by 50% for Suggestions & Auto Restock.
Project learning
Project learning
I learnt to navigate complexity and break a complex problem in smaller chunks, & be in touch with the end customer by testing in high frequency.
I learnt to navigate complexity and break a complex problem in smaller chunks, & be in touch with the end customer by testing in high frequency.
Detailed case study
☁️ Context & Role
☁️ Context & Role
Fashion Cloud is a leading B2B solution solving for the core challenge of connecting Brands & Retailers through it’s products for order, content & marketing, and restocking items efficiently
Fashion Cloud is a leading B2B solution solving for the core challenge of connecting Brands & Retailers through it’s products for order, content & marketing, and restocking items efficiently, Smart Replenishment being one of them.
Fashion Cloud is a leading B2B solution solving for the core challenge of connecting Brands & Retailers through it’s products for order, content & marketing, and restocking items efficiently
Smart Replenishment solves for creating experiences that allow retailers to restock their inventory in a smart way as well as accept suggestions from brands in form of Auto Restock & Suggestions as their core products.
Smart Replenishment solves for creating experiences that allow retailers to restock their inventory in a smart way as well as accept suggestions from brands in form of Auto Restock & Suggestions as their core products.
I owned the entire design process with the Smart Rep team while working cross-functionally with other product PM's, designers, & the Team lead.
I owned the entire design process with the Smart Rep team while working cross-functionally with other product PM's, designers, & the Team lead.
Articles for Suggestions
Articles for Suggestions
Suggestions article experience aims to guide the retailers to accept suggestions in an easier way by breaking down information in easy to grasp manner, and allowing the retailer to engage in depth with the article.
Suggestions article experience aims to guide the retailers to accept suggestions in an easier way by breaking down information in easy to grasp manner, and allowing the retailer to engage in depth with the article.
Articles for Auto Restock
Articles for Auto Restock
Keeping the pattern similar to Suggestions article browsing, the Auto Restock experience has slight nuances, like allowing the retailer to take an action within the drawer view which is unique to the AR (Auto Restock) workflow.
Keeping the pattern similar to Suggestions article browsing, the Auto Restock experience has slight nuances, like allowing the retailer to take an action within the drawer view which is unique to the AR (Auto Restock) workflow.
01 Edit start and end date for Auto Restock
01 Edit start and end date for Auto Restock
02 Editing stocks for their restock inventory
02 Editing stocks for their restock inventory
03 Remove an article
03 Remove an article
I believe less is more, but did this
make you curious about my process?
I believe less is more, but did this make you curious about my process?
Read the full case study by clicking "Detailed case study" or say a hi! I would love that :)
Framer 2023
Amsterdam