B2B / E-commerce / Snapshot
Enabling retailers to dive into an article performance
Challenge
Challenge
70% of the retailers felt communication gap with brands around article performance.
70% of the retailers felt communication gap with brands around article performance.
Solution
Solution
Provide a singular view which allows the retailers to view articles & their performance including size level performance across brands in an MVP approach.
Provide a singular view which allows the retailers to view articles & their performance including size level performance across brands in an MVP approach.
Impact
Impact
Led to increase in task success rate & engagement & increased Sign up rate for "Insights".
Led to increase in task success rate & engagement & increased Sign up rate for "Insights".
Project learning
Project learning
I learnt to respect "Time to Market" as a metric and chose moving fast and learning along the way as an approach.
I learnt to respect "Time to Market" as a metric and chose moving fast and learning along the way as an approach.
Detailed case study
☁️ Context & Role
☁️ Context & Role
Fashion Cloud is a leading B2B solution solving for the core challenge of connecting Brands & Retailers through it’s products for order, content & marketing, and restocking items efficiently.
Fashion Cloud is a leading B2B solution solving for the core challenge of connecting Brands & Retailers through it’s products for order, content & marketing, and restocking items efficiently.
Fashion Cloud is a leading B2B solution solving for the core challenge of connecting Brands & Retailers through it’s products for order, content & marketing, and restocking items efficiently, Smart Replenishment being one of them.
Smart Replenishment solves for creating experiences that allow retailers to restock their inventory in a smart way as well as accept suggestions from brands in form of Auto Restock & Suggestions as their core products.
Smart Replenishment solves for creating experiences that allow retailers to restock their inventory in a smart way as well as accept suggestions from brands in form of Auto Restock & Suggestions as their core products.
I owned the entire design process with the Smart Rep team while working cross-functionally with other product PM's, designers, & the Team lead.
I owned the entire design process with the Smart Rep team while working cross-functionally with other product PM's, designers, & the Team lead.
Presenting Retailer Insights
Presenting Retailer Insights
Presenting Retailer Insights
01 Guiding retailers to join Insights
01 Guiding retailers to join Insights
Allowing the retailer to sift through the value they will get out of the product and nudge them to reach out to one of the customer representatives.
Allowing the retailer to sift through the value they will get out of the product and nudge them to reach out to one of the customer representatives.
02 Detailed article performance
02 Detailed article performance
Guiding the retailer dive into size level performance. The "data" & "No data" view aims bring consistency while creating enough affordance for data being calculated.
Guiding the retailer dive into size level performance. The "data" & "No data" view aims bring consistency while creating enough affordance for data being calculated.
I believe less is more, but did this
make you curious about my process?
I believe less is more, but did this make you curious about my process?
Read the full case study clicking "Detailed case study" or say a hi! I would love that :)
Read the full case study clicking "Detailed case study" or say a hi! I would love that :)
Made with love & coffee
Amsterdam & India